Category

Digital Campaign

Creating Multi Client Emails
23
Sep

How does your newsletter really look to the people you are sending it to?

You might be building out an email that looks great as your building it, but what does it look like for the recipients? Every email client works a bit differently, and this can cause havoc on html emails that are going out. This occurs as each email client renders html and css differently. Ex. Outlook doesn’t support padding but Hotmail doesn’t support margins. This is why you want to test your email structure in lots of environments, and on different devices. If you do not have the devices at your disposal you can always hire someone, or use a service...
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CASL What You Need to Know
15
Sep

Sending Commercial Electronic Messages?

If you send out any digital communications and haven’t heard of CASL or Can-Spam, STOP right now, and take a look at these specific resources. Be sure to forward these along to anyone who sends communications out. CASL (Canada’s Anti-Spam Legislation) http://fightspam.gc.ca/eic/site/030.nsf/eng/home CAN-SPAM https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business Now that the PSA is out of the way, let’s talk a bit about CASL (as I’m Canadian), and why it’s important that anyone doing digital marketing of any sort needs to be aware of it. I’m only going to go over a few high level points, so to dig deeper check out the two official...
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Do you Double Opt-In?
08
Sep

Double Opt-in; the greatest way to get consent to send communications

If you are looking to send out Commercial Electronic Messages, then you need to get consent, either implied or express. Double Opt-in is a great method. I always recommend aiming for Express Consent, and using the double Opt-in method. Double Opt-in is a two-step process where people interested in your communications fill out a sign up form, and then receive an email with a link to confirm the subscription. I’m sure you have had this happen to you, you visit your favorite website you sign up for the newsletter, and after it says check your email to confirm. That is...
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Do's and Don'ts of email marketing
29
Aug

Email Marketing Do’s and Don’ts

If you are getting into, or have on going Email Marketing Campaigns or Newsletters, here are just a few things that you might want to keep in mind. Do’s Set expectations for when people join your list. The worst thing you could do is set the expectation you will only be sending out a monthly newsletter, and then start sending out emails on different topics on a weekly basis. This is a quick way to deter people from remaining on your list. Focus on letting them know how often you will be sending emails, the types of emails to expect...
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