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September 8, 2016
Do you Double Opt-In?

Double Opt-in; the greatest way to get consent to send communications

If you are looking to send out Commercial Electronic Messages, then you need to get consent, either implied or express. Double Opt-in is a great method. I always recommend aiming for Express Consent, and using the double Opt-in method. Double Opt-in is a two-step process where people interested in your communications fill out a sign up form, and then receive an email with a link to confirm the subscription. I’m sure you have had this happen to you, you visit your favorite website you sign up for the newsletter, and after it says check your email to confirm. That is...
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