If you send out any digital communications and haven’t heard of CASL or Can-Spam, STOP right now, and take a look at these specific resources. Be sure to forward these along to anyone who sends communications out. CASL (Canada’s Anti-Spam Legislation) http://fightspam.gc.ca/eic/site/030.nsf/eng/home CAN-SPAM https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business Now that the PSA is out of the way, let’s talk a bit about CASL (as I’m Canadian), and why it’s important that anyone doing digital marketing of any sort needs to be aware of it. I’m only going to go over a few high level points, so to dig deeper check out the two official...Read More
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