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March 19, 2023
Data Stream

GA4 how to track and report on internal users

Are you struggling to report on your internal user traffic in GA4? While filtering out internal traffic is a common practice, tracking it as an audience can provide valuable insights for your business. In this article, we will show you how to use GA4 to track internal users as an audience using custom definitions. In this article, we are going to try to answer some questions What if I don’t want to filter internal audiences/users out? How do I see my internal users as a segment? What if I want to report on internal audiences/users? How do I see what...
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