If you have noticed over the last couple of months your ads aren’t generating the same number of conversions as your previous campaigns (2021 vs 2020). You would correctly start to wonder are doing something wrong, are people not as interested in our products. Is my Digital Marketing no longer working? I have some good news and some bad news. GOOD NEWS FIRST – No very likely your campaign is lining up with your previous campaigns. So if they were working before they likely are still working with your audience. BAD NEWS The biggest thing is most businesses have a...Read More
There are various Analytics and Search Engine Optimization services that will load up your analytic systems with referral traffic. The problem is that they aren’t real referral traffic and bloat your data. What these typically are really, is a crawler but doesn’t act like a standard crawler. So you get overwhelmed with referral data that isn’t of any value. If you using Google Analytics you can remove this traffic with filters. Here is an example filter I use on my website as I don’t find value of the data that gets flooded into my analytics account.Read More
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now. When, while the lovely valley teems with...Read More
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