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Avoiding Pitfalls on Facebook

Like most marketing strategies, Facebook has a number of potential pitfalls for unknowing or inexperienced users. With a little help, we can help you avoid these. So what are the pitfalls to look out for? 1. Failing to make updates There is nothing worse for a potential customer seeking out information than to get to a page that looks like it hasn’t been updated in days, weeks, or in some cases YEARS. I know from personal experience that as soon as I see the owner/business doesn’t make current updates I close the page and move on seeking help elsewhere. It...
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Visual Content in your social media

Visual Content in Your Social Media

Are you using more visual content in your social media marketing efforts? Here are some reasons as to why you should be: On average, articles containing relevant images, or infographics, have 94% more total views than those without. (Source) Visual content is 40 times more likely to get shared on social media than other types of content. (Source) Facebook posts with images, see 2.3 times more engagement than those without images. (Source) Based on a study by Buffer, tweets that included an image, received 150% more retweets than tweets without. (Source) Articles that contain an image once every 75-100 words,...
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Intro to Social Campaign Tracking

Track your Social

You’ve written your articles, filled them with keywords, have the messaging perfect, and you blast it out on every social channel. Next thing you know your message is being liked and loved, and everyone is coming to read your article and give you their business. A lot of times this is what happens, the posts go out and everyone thinks great I’m getting more hits on my website, this is working. After a while you might start to wonder; I’m getting more traffic, my Facebook insights say I’m reaching loads and loads of people, but what was the goal? What...
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Starting a business page on Facebook & Linkedin

Starting A Business Page on Facebook & LinkedIn

It’s finally happened, you’ve started your own business! You have a great website, business cards, and your trusty email. So, how do we get people to actually find you exist in the sea of online business? Being part of social media is becoming a necessity for businesses. Determining which social site is the right fit not only for YOU but for your customers and prospects is crucial. You will also need to develop a strategy for participation, along with goals you want to accomplish with your social media. Many people starting out will no doubt come across the two major...
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Facebook isn't the entire internet

Facebook is not the Entire Web

There are a lot of small businesses and community groups who love Facebook. They jump on, create their group, get some members and a 100 or so likes and they think “Fantastic! I’m reaching all kinds of people, this works for communication with everyone.” Some people believe that a Facebook site or a Social Media profile is better than having a website, and that this is all they need. They search for their exact group name on Google, and they see the Facebook page show up, people are commenting, so it seems like the perfect solution. Well I’m sorry to...
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