Digital Marketing is about helping you to bring in customers, expand your brand awareness, and engage with them. We don’t want to just have to pay for ads to bring us, customers, we want our various channels to do some of that work also.
I have years of experience in helping small businesses promote themselves helping them to drive customers and sales. Digital marketing is so common that consumers now expect and rely on it to learn about a business’s story. To be competitive you will need to embrace some aspects of digital marketing.
I want to work with you to help bring all of your content streams into telling your story. Helping to leverage and optimize your digital channels such as search engines, social media, your website, and email.
Social media allows you to connect with your audience to help generate leads and conversions. So many businesses stop after creating a page and toss out broadcast posts similar to a newspaper ad.
I work with you to develop a strategy to getting consistent posts out that also engage with your customers. I use data-driven analytics to help create creatives, targeted audiences, and perfect timing, for you to advertise on your social platforms.
SEO is a term that is used a lot but what does it mean for you?
There is a cycle in SEO from doing your initial audit, Keyword Research, Creating Content, Analysis to Iteration. This helps with understanding, what your customers are doing on search engines to help them get directed to you.
The Dss follows and iterates on a methodology that will help you understand SEO better with data-driven results.
I provide digital marketing training services to help you manage your social media accounts, your website, and paid advertisements so that you can DIY or have a staff member up to speed on processes that work.
Having a workflow for yourself/employees will help you to stay on track to keep your digital marketing efforts working for you. I want you to feel confident in the process so that you have continued success.
Evaluate your social channels and profiles to make sure they are optimized. You want to make sure that each and every one of your channels is delivering quality messages and that you are using the available tools to their fullest potential.
You don’t want to underutilize these systems as you will be leaving behind potential customers.
Advertising on search engines and social media platforms helps you to reach customers that you never could before. However, just throwing up an ad and hoping for customers is a good way to burn money without any return on investment. Everything we do we focus on data-driven results and utilizing the various systems to their fullest potential. I have put in the time, effort, research so that you don’t have to, so that I can help you understand them well enough to use them for your business.
Creating content for your customers is the best form of Inbound Marketing also known as Content Marketing. This ties into so many aspects of digital marketing such as Search Engine Optimization, Social media posting, and videos. This is how you bring it all together to tell your story.