Challenge Virtual Reality Escape Room already had a website and booking system, they were looking to improve its marketing and sales funnel.
Challenge is a virtual reality escape room facility located in the Baltimore, MD area that provides virtual reality gaming services to the general Baltimore, MD area. You can find us in Glen Burnie, a suburb of Baltimore. Having launched in 2019, we offer the most innovative, state-of-the-art virtual reality games in the area, providing our customers with the latest themes and games that are absolutely mind-blowing.
The first step of the project was integrating Facebook Pixel for proper marketing tracking to see if ads were generating revenue. We quickly realized the single page games page that took you to a registration system that fully listed all of the games again to select from was presenting challenges to the end-user.
We optimized the homepage with a featured area that showcased the business as well as quickly directed users to being able to find and book each game.
We then took Each game and created a dedicated page for them which allowed direct booking to that specific game on the page reducing the number of clicks and searches for end-users. This reduced the overall time of selecting and booking a game to 50% of previous.
Search Engine Optimization is a marathon not a sprint but the number of indexed pages and keywords has increased since these initial changes. We continue to provide content guidance to improving overall SEO for them to help improve there rankings.