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Oak Hill Crew | ATV Website Design & Branding in New Brunswick

Oak Hill Crew is a New Brunswick-based ATV and outdoor content brand built around mud riding, trail adventures, and community-driven events. The goal was to create a website that could showcase video content, support brand growth, and rank for key phrases like “A Bit of Mud” while staying true to the fun, high-energy identity of the crew.

ClientOak Hill Crew |
SkillsWeb Design, Web Development, Logo Design
Websitehttps://oakhillcrew.com/

The Challenge

This project focuses heavily on ATV riding culture in New Brunswick, where “A Bit of Mud” is more than a phrase — it’s part of the experience. Oak Hill Crew wasn’t just another website build. It needed to:

  • Represent a growing local brand with personality
  • Support video-first content and blog storytelling
  • Be optimized for search terms related to ATV riding in New Brunswick
  • Build a foundation for merch, events, and community engagement
  • Stand out visually in a niche filled with generic outdoor sites

The Solution

Built and designed entirely by The DSS, the Oak Hill Crew website was developed as a scalable content platform with strong branding and SEO foundations.

🔧 Website Design & Development

  • Custom WordPress build tailored to content and media
  • Mobile-first design for on-the-go users
  • Structured layouts for blogs, videos, and trail content
  • Fast-loading pages optimized for performance

🎨 Branding & Identity

  • Development of the Oak Hill Crew brand tone and visuals
  • Integration of character-based branding (Wild Ones series)
  • Consistent use of phrases like “A Bit of Mud” across content
  • Designed to feel fun, local, and community-driven

📈 SEO & Content Strategy

  • Targeted keyword structure around:
    • ATV riding New Brunswick
    • Trail riding content
    • “A Bit of Mud” branding
  • Blog structure designed for long-form ride content
  • Internal linking between videos, blogs, and trail maps
  • Schema implementation to support search visibility

🧭 Custom Features

  • Dedicated trail maps section for recorded ATV routes
  • Video integration from YouTube
  • Blog system optimized for storytelling and SEO
  • Scalable structure for future merch and event pages
ATV riding through muddy trail in New Brunswick with Oak Hill Crew A Bit of Mud concept
Oak Hill Crew Wild Ones characters representing adventure fun and community ATV riding in New Brunswick
ATV trail riding blog posts showing mud water and forest trails in New Brunswick with Oak Hill Crew
ATV front view with Frostbite branding representing Oak Hill Crew adventure riding in New Brunswick
ATV riding in New Brunswick promoting trail adventures mud riding and outdoor exploration with Oak Hill Crew

The Result

The Oak Hill Crew website now acts as the central hub for the brand, bringing together content, community, and discoverability.

Looking to build a website that actually represents your brand and helps you get found online?

Work with The DSS to create something that performs just as well as it looks.
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