See Saint John was primarily known around the community for their hands on tourism guide of Saint John New Brunswick. They came to us with the goal in mind of creating the same look and feel that their offline digest provided; a in-depth easy to navigate content guide of Saint Johns best attractions for tourists and locals alike.
Saint John’s award-winning quarterly magazine. Their main focus is showcasing the natural beauty and wonder that is Saint John New Brunswick and help the local tourism and merchant markets.
The main challenge we encountered with this re-design was the fact there was just so much content that had to be incorporated and at the same time we needed an easily to navigate look and feel for desktop and mobile users. We then made sure that all the content would be easily accessed via mobile/tablet devices as the majority of users who use these sites are doing so from the road on their way to a destination.
Our client also requested a way to know who was visiting his site. We took it a step further. Being an Google Analytics certified team we knew just what to do, we set up See Saint John with the best service available.
The two primary goals for the client: